Bag it for School

WHAT WAS THE MARKETING ISSUE?

Our client came to us with an idea, but it didn’t have a name or identity. The idea was to get school children to put old bric-a-brac in bags and take it to school to be collected and then sold by the Red Cross. The funds raised by selling the bric-a-brac will help vulnerable people needing disaster relief in New Zealand and the Pacific Islands. In return for their goods, the children’s schools earned cash for every truckload of stuff they provided.

WHAT WAS OUR SOLUTION?

We named it his idea ‘Bag it for School’. Then we designed a logo, brand identity, website, bag for the school collection, posters and brochures that easily explained how the idea and programme works.

Look out Bag it for School coming to your local primary school soon.