
Options Living
Established in 2005, Options Living is the store of choice for stocking beautiful products and decor for the home. The store is privately owned by a mother-daughter team who are passionate about innovative, exclusive and beautiful products for your home. Options Living stocks everything from bedroom to bathroom decor, kitchen, dining, homeware, jewellery and even food.
Out of town shoppers and time-poorly loyal customers saw a need for Options Living to expand into the big, wide world of web. v.marketing was employed to design the website, and now work on a number of corporate identity, commercial projects, PR and campaigns for the Options Living team on a monthly basis.
In the first month, Options Living gained coverage in Viva magazine (the New Zealand Herald), NZ Herald online and Beauty Bible online. 10% of the overall spend was made back within the first four weeks and ongoing PR continues with home and living magazines, blogs, online sites and national papers in our sights.
Facebook has also proved to be a great tool for this age bracket 35+ with many referrals from the site.