We really like this campaign from Spicers Paper, that we first came across when we attended Semi-Permanent 09.

The visuals are bright with bold colours and ironic comments, they appear to be negative comments, when infact they are positive.

Spicers paper are using this campaign to encourage printing again and to remind people that printing can be sustainable and effective. The plain and casual language used is easy to understand and retain. This is an effective and consistant campaign with lots of different messages but shown in the same design style, reinforcing the overall message.

The clean san serif is a good contrast with the graffitti look, and the large print gives a clean and eye-catching message.