Written by vmarketing Tuesday, 10 August 2010 11:01
The idea of a living breathing billboard is something unusual in itself. But this out-of-home Lynx campaign focussed on the pocket...and a girl in a bikini... Love it or hate it, it definitely would capture your eye having some bikini clad model waving at you from a normally static display.
Written by vmarketing Tuesday, 10 August 2010 10:56
The idea of giving our favourite fresh fruit and vegetables some retro woolens for winter and cool summer bathers to remind us how nourishing fresh food can be during any season makes for a great statement from this farmers market.
Designed as a series of press adverts it’s simple and effective brand positioning.
Written by vmarketing Thursday, 29 April 2010 09:30
Austin based photographer Erin Hanson has had us lazing about her cute and sincere website for the past few hours. A self-proclaimed 'recovering lazyholic', she managed to press a few buttons in our office with her honest words and scribbles.
Our favourite collection of works is her 'Need to Want Less' - a raw and honest account of how easy it is to forget what's important in our frenetic 2010 lives.
find more here
Written by vmarketing Thursday, 22 April 2010 08:26
Who ever thought medical and drug requirements would be cute, cool or trendy. Check these out they are so cute, and work for every girls handbag.
The simple design speaks volumes for such a typically boring product.
Check out www.helpineedhelp.com for product descriptions and to make your own help tshirts
Written by vmarketing Thursday, 18 February 2010 13:11
Great set of adverts from Hewlett packard printers, done by CLM BBDO France, playfully showing the quality of their prints and how they bring photos to life. The detail in each photo really portrays each setting and the composition of the photos are great. The photo editing is brilliant and has the perfect touch with the tape on each of the objects.
A nicely executed concept and set of adverts
Written by vmarketing Monday, 15 February 2010 13:09
We came across these adverts for the Micro 16 GB USB from Sandisk and thought they were really simply and clever at the same time.
Simple layout and colours with comic illustrations.
Written by vmarketing Monday, 25 January 2010 13:18
This is very well thought out and well-executed design and advertising showing everyday people shoveling away waste and un-environmental products.
It shows how people are "sweeping under the carpet" the effects of not living sustainably. In the adverts no one even notices the amount of rubbish that is around them everyday, nor is anyone reacting to the amount of waste the person is covering up.
It is a very visual way to show how your rubbish is affecting the town or city where you live, therefore creating an element of accountability. It is relevant to all of us.
The message is clear, concise and simple, delivered with one liners and suggests a starting place for change instead of overwhelming the consumer by telling them what to do.
Written by vmarketing Monday, 25 January 2010 10:15
This is a very simple but clever way in which the words have been used.
We really like the play with words on the packaging. The E in cutlery has been made to look like a fork and the A to look like a glass.
Written by vmarketing Monday, 25 January 2010 10:02
We really like this campaign from Spicers Paper, that we first came across when we attended Semi-Permanent 09.
The visuals are bright with bold colours and ironic comments, they appear to be negative comments, when infact they are positive.
Spicers paper are using this campaign to encourage printing again and to remind people that printing can be sustainable and effective. The plain and casual language used is easy to understand and retain. This is an effective and consistant campaign with lots of different messages but shown in the same design style, reinforcing the overall message.
The clean san serif is a good contrast with the graffitti look, and the large print gives a clean and eye-catching message.
