Protect Auto Paint Protection

WHAT WAS THE ISSUE?

Auto Paint Protection required a Marketing Brochure to promote their product, a computer designed invisible urethane film applied perfectly to fit any car to protect it from scrapes, scratches and chips. Our challenge was to create a brochure that instantly reflected to a potential client or car dealer the purpose and quality of this product.

THE INSIGHT

Auto Paint Protection is not a product a lot of car dealers and clients are familiar with. However, when people can see and touch the product the benefits are self-evident and the product sells itself. Therefore the brochure had to sell the product with an in-depth description plus persuade potential buyers with a look and feel, that reflected the product.

THE CREATIVE SOLUTION

We designed a three-fold exceptionally glossy brochure. We used a UV overgloss on the image of a prestige vehicle and the logo to give potential buys a feeling for what the product benefits were; a clear, glossy coating that keeps a car in showroom condition. While brochures, even glossy ones are nothing new. Our creative solution helped to bring a unique product to life, and therefore be appreciated in any location.